Out Of Home
Think Turkey adopts new media mix to reach health-focused consumers
The brand is leveraging targeted ads on GymTV and a national challenge on activty-tracking platform Strava.
Industry News: Bell, Magna partner for autonomous vehicle advertising
Meanwhile, former Glacier Media journalists launch a local newspaper following the closure of digital publications.
Motorola Razr launches with OOH hologram
The campaign strategy aims to promote the new phone around Rogers’ locations and high-traffic events in Toronto.
Broadsign introduces new buying platform
The new automated In-Advance DOOH platform enables buyers to secure DOOH placements months ahead of campaign execution.
Specsavers goes big for Vision Health Month campaign
The eyecare brand’s OOH and social campaign is rooted in its ‘Should’ve Gone to Specsavers’ platform.
Industry News: Environics Analytics unveils updates to data products
Meanwhile, Cineplex Digital Media expands in the U.S. with North Carolina Education Lottery deal.
COMMB enhances Roadmap with a new reach and frequency tool
The bureau says the new measurement allows it to understand key drivers for OOH campaigns.
Vividata breaks down ad influence across media platforms
Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.
Industry News: MediaTonik to handle Médialo’s programmatic ad sales
Plus, Vistar partners with Spotzi to unify global audience targeting and Vendo Media acquires a stake in 902 Sign’s media assets.
Moisson Montréal ventures into media buying for first time
The organization’s first-ever awareness campaign makes food insecurity visible by using a small shopping cart.
Bahama Mama streetcar wraps target routes passing LCBO stores
Media partner Hatch64 also leveraged Meta and digital OOH channels.
2025 Canadian Out-of-Home Awards unveil winners
Canadian brand Greenfield Natural Meat Co. among the recipients.
Vistar Media begins offering OOH planning software
Adstruc is now officially available to Canadian advertisers following its aquisition from PJX Media last year.
Industry News: Tradable Bits powers NSL’s fan engagement strategy
Plus, Vendo Media will represent G3 Media’s OOH network sales.
Spotted! Bell Media brings the ‘The Last of Us’ to life
A transformed bus shelter immerses passersby in the series’ gritty universe.
